3balls has been in business since 1998, but if you want the whole story, you've got to go back a ways, 20 years back to be specific. In 1981, two very good friends, Joe Ricci and Leigh Bader, arrived at a run down 9-hole golf course in South Easton, MA. The pro shop was an unimpressive 290 square feet (about the size of a large living room). Determined to make their dream of golf course ownership a reality, the two pitched in their savings of $2,000 each, bought a little inventory, hung an "open" sign and with those humble beginnings, Joe & Leigh's Discount Golf Pro Shop at the Pine Oaks Golf Course was born.