Over the last decade, Baby Phat has established itself in the world of fashion as a premier metropolitan brand. Baby Phat first hit the scene when tiny tees with the clever name Baby Phat (an acronym for “pretty, hot and tempting”) were produced to electrify a Phat Farm runway show. When celebrities, supermodels and tastemakers began wearing the baby tees, a phenomenon grew, and a decision was made to launch an entire Baby Phat sportswear collection. A lifestyle brand was born. In 2004, Baby Phat was purchased by Kellwood, accelerating the growth and expansion of the brand into over a dozen diverse product categories both domestically and internationally including; kids, outerwear, footwear, handbags and intimates.