The idea for Isabella Oliver came about because they were unable to find any pregnancy clothes that we actually liked to wear, so in 2003 they launched their first maternity collection. A range of beautifully-cut maternity clothes made from stylish, easy care fabrics that not only looked great, but were comfortable too. Fast forward to the present and they are offering pregnant women around the world unrivalled quality and fit, we have been awarded the Queen's Award, and our maternity signature detailing (wrapping and ruching) has become a standard for every pregnant woman's wardrobe.