The people at Sun & Ski Sports specialize in making adventurous outdoor dreams come true by outfitting customers with quality merchandise, exceptional service and outstanding values. But this isn't your ordinary specialty sporting goods store - Sun & Ski Sports has a secret to its success, which explains their sparkling reputation on ski slopes, skate paths, bike trailsand wilderness areas.

At Sun & Ski Sports, merchandise is stocked in only five categories - ski (snow and water), bicycling, running, skating and camping. This highly focused approach allows Sun & Ski Sports to give you more of what you want in a specialty store.

This specialization contrasts significantly with the mega-general sporting goods stores, who offer hundreds of sports, but with little commitment or service to any one sport.

"We stick to an old concept: Do a few things, but do them better than anybody else," says CEO Barry Goldware.

This concept allows Sun & Ski Sports to give you that small store feel with big store competitive pricing. According to Goldware, this combination is precisely the beauty of the store - "We capture the best of both worlds."

All of Sun & Ski employees are enthusiastic participants of the department they represent. A better focus means more in-depth knowledge, so you can believe it when they say that all Sun & Ski employees are more than just salespeople. They're enthusiasts. They know what they are talking about and enjoy sharing it with you.

With 25 stores across the country, Sun & Ski Sports has tremendous buying power to give customers the lowest prices around. Add to that an incredible philosophy of service, quality and commitment to customer satisfaction, and you have one heck of a store.